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Miami Beach, FLORIDA - December 8, 2010 - Omni Direct, Inc., a full service U.S. Hispanic direct response (DR) marketing company, today announced its strategic alliance with FHS and its Creative Director, Fausto Sanchez, who will help lead the charge of the company's creative efforts.

Throughout his 17 years experience in the fields of multicultural marketing and advertising, Mr. Sanchez founded and presided over Sanchez & Levitan, which in 2001 became Publicis Sanchez & Levitan.  As Co-Chairman, President and Chief Creative Officer, Mr. Sanchez assumed the leadership of one of the top four multicultural ad agencies in the U.S., with more than 100 employees and offices in Miami, Los Angeles, Dallas, and New York.  In April 2004, PS&L merged with Publicis Groupe's Bromley Communications, becoming the number one multicultural ad agency in the country.

Having worked over the years on major national and regional brands such as BellSouth, BMW North America, British Airways, Fleet Bank of Boston, and Nestlé USA, Mr. Sanchez's creative work has been recognized multiple times on national levels, including local, regional and national Best of Show ADDYs and Radio Mercury awards, the CLIO, the Telly, the Se Habla Español Television Campaign of the Year award, and others.  His expertise has also been tapped as production advisor to Paramont Pictures and Warner Brothers.

Omni Direct's alliance with Mr. Sanchez will allow him to focus on developing innovative creative products and helping to lead the company's creative efforts for its growing client base. “Omni Direct is a leader in Hispanic direct response, seasoned in deploying best-in-class DR strategies to launch hit products to this booming market,” said Mr. Sanchez, “and I'm excited to be joining their team.”  In his role at Omni Direct, Mr. Sanchez will also be responsible for focusing on the company's creative output and applying his substantial US Hispanic marketing expertise to Omni Direct's multi-channel campaigns.  

Alex Agurcia, President of Omni Direct, said, “We've always been impressed with Mr. Sanchez's marketing  achievements and look forward to the new creative options he will provide our clients.  He is a forward-thinking and results-oriented leader who will add breadth and depth to the creative and management team here at Omni Direct.”

About Omni Direct
Established in 1999, Omni Direct is the nation's leading U.S. Hispanic full service direct response marketing company - one that speaks the language and understands the culture.  Owned and managed by Hispanics, Omni Direct has the expertise to help clients succeed within the U.S. Hispanic and Latin American market.  With Fortune 100 perspectives and backgrounds in direct response, Omni Direct's principals use a best practices approach to campaign set-up, launch and management. From strategic planning, creative production, and media planning, to managing call center operations, fulfillment and customer service; Omni Direct delivers measurable and sustainable results.  After a decade of launching hit products in the U.S. Hispanic and Latin American markets - their own included - the company prides itself on the quality campaigns, relationships, results, and reputation it has garnered in the industry.