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We provide assistance with all aspects of the marketing mix that will maximize the results of your direct response launch.  First, we will help you build the business case  to determine your ROI, your campaign goals, and budget for testing and rolling out your product or service.   Then, we work hand-in-hand with you to plan, execute  and adjust the campaign .  We deliver the results you can't get anywhere else because we've been in the business longer, we know the market better, and we are more committed to your sucess than any other business servicing the Hispanic direct response market today.

Market Assessments

The first step to understanding the likelihood of achieving a campaign's sales objectives is to identify the Hispanic segment(s) that is being targeted and then sizing it for its buying power and potential.  Because the Hispanic market is comprised of various segments that may behave very differently from each other in terms of their media consumption, purchasing behaviors, online usage and language preferences - knowing which segment you are targeting can make or break your Hispanic campaign.

We provide our clients with customized demographic analysis, category trending and competitive activity for a specific campaign and its target audience.  We deliver well organized management reports with a clear picture of the market's sales potential, size and risk - helping our clients understand whether a Hispanic campaign is even right for them and their potential return on investment goals.

Marketing Strategy & Planning

We help our clients develop the right "go-to-market" strategy for their campaign, or we provide turn-around strategic support for faltering campaigns.  In a collaborative manner with our clients and using our knowledge, expertise and research - we develop direct response, multi-channel sales strategies that maximize the probability of a sucessful lauch and reaching optimal campaign ROI.  We determine, based on client budget and objectives, what types of creative, media channels, promotions and backend processes should be tested and rolled out.  And then, we develop a clear plan with timelines so that the plan is trackable, analyzed and adapted for improvements as the campaign rolls out.

Marketing Execution

Once a thought out  plan is in place with clear objectives we help our clients execute with precision, timeliness and an eye for quantitative and measurable results.  We get in the trenches and partner for success by  providing services in the following areas:

• • Creative production: DRTV, Radio and Print
  • Call Center inbound and outbound script and offer development
  • Inbound call monitoring and sales optimization
  • Backend sales and customer service strategy
  • Spanish translation and repositioning of all collateral materials for the Hispanic market
  • Adaptation of website content and "look & feel"
  • Project management of the entire Campaign set-up and roll-out
  • Product positioning, Key Messages and Packaging
  • Pricing and Financing plans