Call us at 1-800-459-4034

We manage all aspects of an Hispanic DR campaign from initial marketing planning & strategy to creative production, media buying, telemarketing, fulfillment and Latin American Distribution. We've managed through a multitude of successful campaigns and know what it takes to launch a high volume product while maintaining and optimizing profitability.  Just bring your product to us and after evaluating its marketability to the Hispanic market, we'll test and manage the launch and operations for you.  We provide full turn-key capabilities so that you can have peace of mind that all aspects of your Hispanic campaign are being run by the best in the industry.

Direct Response Creative Production - DRTV (long form & short form), Radio, Web and Print:

Our creative work has proven itself over time with some successful campaigns running for years at a time.  We provide original, in-house creative production capabilities using Latin American based talent.  This allows us to use well known, experienced talent with the know-how of which scripts, promotions and lay-outs work well with the Spanish speaking audience.  It also gives us the ability to test and alter creative quickly  -- all within a fraction of the cost of producing in the US.

For those campaigns that already have general market (English) DRTV spots and collateral produced, we can work with the existing creative elements so that we minimize additional investment while customizing the messages to the HIspanic audience.

Media Buying & Reporting:

We identify and place the right networks, test markets and time slots that optimize response rates depending on your target audience.  We are constantly on top of our media placements and act quickly to adjust our schedules for the best results, clearance rates and prices.

With us, you get to tap into years of US Hispanic media management expertise.  We not only have long standing relationships with all major Spanish language media properties but, using our propietary database, we're also able to recommend the most-likely-to-succeed media strategy based on  benchmarks from similar product categories.

We  provide regular media efficiency reports so that we can quickly evaluate media ROI with you and adjust investment and media plan based on results and campaign objectives.

Call Center Outsourcing:

We have a network of call centers based in the US and throughout Spanish speaking countries with whom we have worked directly.  We identify and qualify the right call center that best fits our clients’ product selling and customer service needs.  We also provide assistance in contract development and terms and conditions negotiations.  And then, we stick close to the campaign - monitoring the agent calls and script effectiveness - so that we can continuously improve results.

Fulfillment Center Outsourcing:

The Hispanic market has unique fulfillment needs because of the high demand for alternative billing methods (COD, money orders, bill me later, etc.).  We provide assistance in identifying and qualifying the fulfillment center that meets our clients’ distribution and service level objectives.  We will also review and assist in the negotiation of service agreements and reporting requirements.